Do you want to build your leads? You may have succeeded with some, but maybe some others aren’t working for you. Don’t worry. The key is great information about lead generation and how it translates to business success.
The buying cycle is something you will want to become familiar with. Consumers usually look at an offer, research for information, then decide whether or not to purchase. If you are able to build both content and offers around this decision cycle, then you are able to guide them to spending money with you personally.
With digital advertising, it is important to create landing pages that your leads can see. Using landing pages for the targeted ads that your leads see instead of general websites is much more effective. This is because you are giving them just what they have been looking for. Tie that in with a contact form and you’ve got an effective way to generate leads.
Make certain that the leads you have are originals. Given how business and numbers work, you can easily overlook duplication of leads if you don’t have a good system set up. It is not uncommon for the same leads to show up many times during the lead generation process. Be sure that you have a target number of leads in mind so that you can make sure they’re all different.
Are there any planned events that you know of that pertain to your industry? If you work in real estate, look for a wedding event. If this is your field, make yourself available at related shows. Take a look at the papers to learn about upcoming events of interest.
Long-tailed keywords are something to consider for your business. Don’t overdo it, but a few strategically placed ones can help tremendously. Try a few and adjust your strategy as necessary.
Look for subscriptions if you’re blogging. Subscriptions ensure your readers will be reminded to visit your site where you will be able to share your content. This is a great way to develop more leads. Blogging is a great medium in which to generate new leads.
Go through your website and be sure that your call to action portions are clear. It should be clear to people what they need to do to get your offerings. Make sure your wording is clear and your pages are uncluttered.
Find out how people are discovering your business. Use Google Analytics to determine which page they originally came from. Was it via social media? Was your name mentioned on a forum? Whichever channel was used can be a good place to seek out new leads.
Use social media. You should make the most out of all channels like Facebook or Twitter. Use several unique campaigns since this will help you figure out which strategies work best.
Do not buy leads unless you are sure they are going to be useful. Your offers may only appeal to those interested in a specific niche. Spending money on a large database is a waste of time and money if no one bothered pre-qualifying the leads to fit your needs. You could end up with a ton of information that leads you outside your target demographics.
Make sure site visitors have clear directions on what they’re supposed to do when landing on your site or page. Look at all your pages, and especially your landing page. Make certain that visitors know what action to perform. If you find it’s not easy, make changes to make it so it is.
Who is your target lead and at what point in the purchasing cycle are they? For example, newlyweds or new parents might be in a hurry to buy a new home, so real estate agents need to market to that urgency. Someone who is just looking at moving into a smaller home, would need a different type of sales pitch.
Now it is time to take your notes and thoughts, and generate new leads. You should now have the knowledge you need to get leads. Now you need to put the plan into action.