Many companies will engage in e-mail marketing campaigns and totally ignore the basic steps to doing it right. If you are able to manage marketing with email in a professional way, your audience will enjoy getting emails from you. Below, you will find some helpful tips on marketing via email etiquette.
Personalize your emails wherever possible. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Target your audience. When you have some readers, try getting them to get their friends to sign up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This will allow for organic growth of your base.
Proofread everything you send out through email. You have to be sure that everything in the email is correct. Before sending out messages, make sure the email layout is easy to use as well as nice to look at. Additionally, if you incorporate links within your message, test them for functionality.
Test the format of your email. Put your important information and any new offers near the beginning of your messages. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. After you have identified which format is most effective, you should continue utilizing it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide subscribers with special access to informative articles not available elsewhere on your site. Including offers that only readers can get are also much appreciated. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Certainly there are exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Always include an unsubscribe link in your emails. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. Make sure clients know that it is their choice to subscribe, not a requirement.
Have a look at some examples of spam so that you will be aware of what to avoid doing. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. See what’s wrong with these emails and make sure you don’t make the same mistakes. People will be able to recognize your emails from the spam they usually get and trust you.
Give your customers a reason to answer the call to action in your email message. They will be more apt to do business with you if you give them a good reason to. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site.
When writing your emails, include calls of action. This will allow your recipients to know what actions are expected of them once they read your email. If you include links in your messages, clearly instruct your readers on how to use them, and make the links prominent and obvious. You can repeat these sections by including them in both the top and bottom of your messages.
Be sure there’s an exit option for people who don’t want to subscribe any longer. There is a cost to sending email, even if it is small. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.
See how your emails appear using the variety of methods your customers are likely to use. After designing something on your computer, give it a test run on many different browsers, operating systems, and email clients. Viewing a message on an Android phone can be a far cry from seeing it on a PC based format.
An email subscription form should provide subscribers with information about what they will receive. Display your intentions to your customers. Detail the frequency and the general make-up they can expect of your future email transmissions. Your subscribers should not be surprised then by the emails you send.
Personalizing your marketing with email will make it more important in the eyes of your reader. If a subscriber reads your message and starts feeling like it is a standard letter, they are probably going to just delete the email and maybe block you. Take your personalization past simply adding a name into the first line of the email. You should understand when, why and how they subscribed to your emails. Include this information as part of your message.
As the article above advises, it is highly recommended that business owners practice proper protocol in their email promoting program. If you aren’t nice to your subscribers, they will opt out of the email list. Use what you’ve learned to cultivate an email list full of happy customers.