If you have a business, then you’re probably aware of the importance of promotion. Maybe your traditional media marketing is failing. However, one of the most effective methods of promoting your business nowadays is video marketing. Read on to learn how making and posting videos online can help attract customers to your business.
It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If you want to have a long video, do not make just one. Split it into a series.
Don’t be afraid of complex video marketing strategies. A simple camera and mount are all that is required to easily create a great video message online. You can demonstrate how to use products, show how they are made or whatever you can think of.
YouTube has excellent editing features. Annotations are a good example of what you can add to your videos. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
Work with several team members when developing ideas for your video marketing campaigns. You can work with anyone you know to come up with a great concept and execute it. Be certain to give credit upon the video’s conclusion.
You do not need to spend a fortune to create a high quality video. You don’t need the best equipment as long as what you’re using does a reasonable job. Reading from a script can seem fake and sound awkward. Just talk to the camera and be calm. If you are extremely camera shy, don’t worry because you do not have to be on camera. A slideshow or screencast can get the message across in some cases.
Each video should remain concise and focused. Without preparation, it’s easy to actually stray off topic. Make an outline and stick to it. Stay focused and on topic and you will be more successful with video marketing.
Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.
Ask those who you view your video to do something. “Call to action” is what this is usually called. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. They key to this working is to make it simple for your viewers.
Create videos to answer customer questions. Though a Frequently Asked Questions section is a common website feature, it doesn’t hurt to make videos as well. This also provides customers a choice of how they locate the answers to commonly asked questions.
The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Do not think you can upload a video to YouTube and it will go viral by itself. You have to market it on your own social media accounts, website, and even through emails to friends and family. If people are unaware of your video, they can’t view it!
The above article has hopefully shed light on the importance of video marketing. Most people are realizing traditional marketing is failing. It’s crucial to create videos so that you can maintain your online presence. Use the information here and you can expect an increase in your business’ profits.