Do you want to cream the competition? Are they already marketing on Facebook and you want to as well? Do you want to better their campaigns time and time again? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.
Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you keep a professional tone, you are respected more by customers.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. Make sure to reply to all inquiries or complaints.
Your Facebook page needs to be monitored for spam at all times. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
You can offer prizes for Facebook “likes”. These “likes” can bring new attention to the Facebook page. Consider offering people something free and exclusive if they like your page. You could give away a free sample or even a chance in a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
If someone posts on your wall, answer them. If somebody tries to engage with your company, you owe it to them to respond. You would not ignore phone calls, so why would you ignore Facebook posts?
Make sure any posts you list have value. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Facebook is not always the best social media outlet for marketing. This network has lots of fans, but certain age categories and other demographics like others better. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
If updates are not relevant to your business, do not share them. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Your personal account should be used if you have personal things you want to talk with people about.
Always establish a clear purpose for your Facebook page. You also do not need to restrict yourself to a single one. Do you want to talk to your customers through it? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
With the wealth of material that is available, you should have everything you need to win with Facebook marketing. Now you can be the expert! Use the important tips you learned today to help you in your marketing endeavors.