There is great buzz about Facebook as a marketing tool. If you don’t know where to start, you’re not alone. This article can explain it all so that you can make a successful campaign on Facebook to attract the customers you need.
You should give a product or service away to get people interested. Offer entries in return for liking your page. Announce winners on your page and repeat as necessary.
Be sure that all of your online content is linked to and from Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Try using Facebook ads in your marketing tactics. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want big results, ads can help you get them. They are not expensive, and can make a substantial difference.
Facebook Offers allows you to promote contests or free giveaways to your customers. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Custom tabs need to be used when creating a Facebook marketing page. Tabs will give you the opportunity to organize information on your page. For instance, you can have a contest tab if you’re running a contest.
A fan base is a must before you begin marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you gain a large following, you marketing efforts will become much easier.
Facebook marketing is all about eventually selling more of your product. Thus, you should set incremental monetary goals for your company. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Consider creating a Facebook group for you company. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can alert the masses to a special deal you are running or a new product you have coming out. This is also a good place to learn more about your customers.
Never share updates that don’t relate to your field. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Utilize personal accounts in order to talk about personal endeavors.
Have your fans participate in decisions about your company. People love feeling important and in-the-know. This is a great way to help build a community within your brand. If you blog, ask fans what they want to hear about.
Leave the comment feature turned on to be sure that people can leave posts on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Be aware of what the purpose is of having a Facebook page. Just putting one up for the sake of having one is not enough. Do you want to speak with your customers? Is it so you can read their communications to you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Make sure you are posting professional photos on your Facebook page. These photos will give people a great picture of your business. Use a good camera so that the photos that you take come out great.
You need to be encouraging interaction with both you and other customers. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. Do not delete posts, as the user will probably stop following your page. Don’t intervene unless what is being posted could possible be construed as offensive.
Run competitions and/or contests for getting the most likes on your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
Now you better understand how to market on Facebook. Sign into Facebook now and begin using these tips you read. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. Get started right away!