Are you making use of Facebook marketing for your business? If not, you have no way of reaching out to millions of people who could turn into customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn about what the experts are doing on Facebook.
You must have an attention-getting page so that your page is set apart from the rest. You can accomplish this by including a lot of photos and making it very colorful. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Another option, besides a Facebook page, is to create a Facebook group. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You could also use a group and a page to get maximum benefits from Facebook marketing.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You may find yourself with new followers if its a great offer.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Create custom tabs on your business Facebook page. These allow for increased organization, making your page very user friendly. For instance, use a custom tab for any contests you might run.
Your current customers need to be your main focus. Many people concentrate on getting new fans but forget the patrons they have already. You have to respect your audience if you want to be successful with Facebook marketing. This is very rewarding, so don’t neglect your fan base.
Giving stuff away is a very effective marketing strategy. Give something away a winner picked from you followers. It doesn’t cost much, and it is a great way to reach out to customers.
Offer an exclusive product to people who “like” your page. New likes have the opportunity to draw a lot of attention to your page. Giving a gift in return is good marketing. It could be a sweepstakes of some kind or a free sample. Making it lucrative can work well for you.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use Facebook advertisements as an alternative in such cases.
Obviously, you are seeking to obtain more sales by marketing on Facebook. Therefore, set a goal to achieve a certain amount of sales by month’s end. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. You should think about changing your strategy if you do not see an increase in your business.
Your posts need to be interesting and useful. Your followers should learn something from what you post or they should be entertained in some way. You don’t want to “sell” your customers too often because this will irritate them.
Do not share updates that are not directly related to your content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. If you must talk about other stuff, do it on your personal page.
Always allow comments on your Facebook page. This is not the best way to moderate content, and will only drive away fans.
Ask page followers to post reviews of your company on your Facebook page. Always welcome feedback from satisfied customers on your site. It makes them feel much more comfortable if they are on the fence.
Ask your followers to share your page with friends. Offer an incentive if they do so, like a discount they can use the next time they buy something. This will provide them incentive to do something that helps your company.
Vary the style of your postings, but keep a consistent message. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. Find various ways to get your fans engaged. Encourage them to submit pictures for a display, or raise questions they can interact with.
Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. Then, once the contest ends, you could pick someone to win a prize.
If your business isn’t on Facebook yet, you should be inspired to change that now. You should now have all that you need to begin your Facebook marketing campaign. If you have been on Facebook for some time, you can take steps to improve. Apply these tips for improved results.