Mobile marketing may be a great source of major or minor income for you. This list should keep you informed as to how you can be successful with mobile marketing.
You need a solid database. Don’t add cell phone numbers randomly into your database. That can be trouble. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
QR codes can be a great way to reach out to your technology-friendly clients. If your customer has a smartphone, they can use these codes to unlock special content or deals. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Optimizing your website for mobile marketing purposes is as easy as investing money into it. Building an effective mobile website is a specialized task, considerably different from normal web design. Leave this to the professionals if you doubt your talent at all.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. You could even pay someone to test it for you if you want an unbiased opinion.
In the field of social marketing, it is important to keep a close eye on your competition. You need to stand apart from the competition.
You need to have a home base if you are developing a mobile platform that will stand alone. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. A mobile platform should just be one part of your entire business.
Make sure that a mobile marketing campaign is effective before starting a new one. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. When you get the first one on the right track, you will be ready to start your next venture.
A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. You should too. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Use everything at your disposal.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
If you want your mobile website to be successful, you need to use SEO techniques. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
Location is essential. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This can help open newer location-based options that don’t exist elsewhere. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
If your site is mobile friendly, make sure it includes a great map to your location. Many consumers will turn to their mobile devices when they are trying to reach your store. Make it easy for them to get to you. Verify that your map displays correctly and is usable on mobile devices. Build in a link that takes the visitor to Google maps for exact directions.
Use your traditional website. Use your website to advertise your mobile sites and smartphone apps. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
Buy dedicated short codes instead of sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Over time, more and more people will see the short code and it will be linked to your agency. This is very little that needs to be paid to avoid legal issues. If code sharing companies abuse the system, you might get into trouble as well.
Do not bombard your customers with offers. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. They won’t buy anything if they think a better deal is coming up.
Mobile marketing is a bit more complicated than people think. You need to work at it, but the rewards are definitely worth the effort. If you follow these suggestions you will be able to make some money.