There are thousands of people who consider themselves experts at Facebook marketing who would love to tell you the best way to go about it. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. Here are the things you need to know to build an effective Facebook marketing campaign.
You can get additional interest to your Facebook campaign when you use a giveaway. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.
Do not let SPAM overrun your Facebook page. Filters are available to help stop spam before it even appears. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Facebook is a great content sharing tool. Facebook is not only about socializing; it’s a major source of content. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook can drive a ton of traffic to your sites.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
A fan base is something that you will want to expand as much as possible. Not too much investment should be put into any promotions until you have thousands of fans. After that, you are sure to see a big jump in conversion rates.
Post on other people’s Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. You need to make sure it is good attention. Post on other pages if you have relevant or interesting information to add. Don’t spam others.
Have a giveaway. Offer a free gift to people who opt in to your newsletter or like your social media pages. This technique will increase your visibility without the necessity of spending much money.
Offer something that is unique when someone “Likes” your Facebook page. You can gain a large amount of attention quickly by the use of the “like” button. It is appealing to users to get a free gift when they give a page a like. It could be a sweepstakes prize or something offered to everyone. If you give them something they like, they will probably not hesitate to “like” you.
Respond to everything that is posted on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Your posts should include valuable content. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. You don’t want to “sell” your customers too often because this will irritate them.
It can be a little rough in the beginning of your marketing efforts. One easy way to begin is by adding a Facebook link to your website. This helps visitors and customers connect with the business and isn’t as intrusive as other marketing forms. Once they like your Facebook page, you can give updates on your business.
It’s vital that your audience is frequently updated via your Facebook page. Regularly update your page, at least once a day. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Don’t turn off the guest commenting function on Facebook. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
Get customers to use your Facebook profile to put up reviews. Always welcome feedback from satisfied customers on your site. This will help your customers make an educated decision on your product.
Hold contests to get your followers excited and talking about your brand. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. A winner will be chosen at the end of the contest.
Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. You want to have fans who want to buy from you and will share the content you post. The key barometer of your campaign’s success is that all-important conversion rate.
Think about Facebook matchmaking as a way to market your brand. A company Facebook page is a great way to reach out to others and allow them to communicate. Don’t skip the opportunity. Help make it happen! Bring two people together and every time they share their story, your brand will be mentioned. This is an example of Facebook promotion excellence.
When it comes down to it, most people follow “trends” they hear about regarding Facebook marketing out of sheer laziness. Fortunately, this piece does not discuss trends, but gives real advice that works. Using the information that has been told to you will help you become profitable.