Mobile marketing can be an essential part of business planning, but understanding it and creating the right marketing plan can be tricky. With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. The following steps will be invaluable to you as you attempt to craft a successful mobile marketing plan.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. It can be hard to make an attractive mobile site that appeals to all platforms. Have a qualified professional design your mobile site if you want it to work perfectly.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Do not send text messages to your customers too early in the morning or late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
It pays to have a dedicated short code. While the price is higher, it can help your brand stay protected. It also gives you some legal coverage.
If you make it a simple process to send a mobile marketing ad, customers will! You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Mobile Landing
Try A/B testing with your mobile landing page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Then when you find what works, add that to your end game strategies.
Location is important in traditional marketing, and can be even more important in mobile marketing. Unlike other marketing types, this kind of marketing can find your location. You will be able to find a new location that you were not able to find anywhere else. By remembering this fact, you can take your advertising to the next level.
Make sure any directions on your site are smartphone ready. It’s likely your users will be on a mobile device when looking for your location. Be easily accessible. Include a map to your location, and make it easy to read. Linking to Google maps also looks good to search engines.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. New customers often view mobile marketing as spam.
Stay current. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Make sure your potential customers are interested in the information you send out. If you give them what they desire, they will patronize your business more frequently.
Use your website to your advantage. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Doing so will let your customers stay in touch with you when they are traveling or away from home.
As you discovered, mobile marketing is a very promising approach and carries a great deal of potential. With that in mind, it is easy to see why it is so important for your business to explore its options. This article hopefully gave you some ideas on what techniques might fit your business. Following the above tips, is a very good starting place.
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