There is great interest in Facebook marketing thanks to social media’s mainstream popularity. If this interests you, there are a few things you should know before getting started. Read through the tips outlined below for more information.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide fans with coupons or even a product when they share or Like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Give away free items to loyal or potential customers. You can encourage buyers to join when you offer some free products to your regular subscribers. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Any content published online should be linked to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Make sure your Facebook page isn’t being inundated with spam. You can use filters to help edit the page and monitor content when you are away. You and your page administer can use it to filter keywords of your choice.
Use the custom tabs to maximize your Facebook marketing efficiency. You can easily organize the information available on your page so that fans can find it. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Consider when it’s best to post on pages outside of your brand’s official pages. If you post on someone else’s page, it can lead to attention. It needs to be positive attention. Only post on another person’s profile page if you’re sharing something valuable. Do not spam other pages.
An effective marketing strategy is to offer a giveaway. Give something away a winner picked from you followers. You won’t lose much money, and you will be able to communicate more with your customers than before.
Offer a reward for someone liking your page. You can garner lots of attention via “likes.” Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Avoid posting updates that are irrelevant to your brand and customers. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Use a separate personal account to share details about your personal projects.
Make sure people can “Share” content on your Facebook page. By including the “Share” function on your Facebook, your followers can tell others about your posts. Interaction and sharing are at the heart of what Facebook does. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
It is definitely feasible for you to create a successful page for your company. Just don’t expect to achieve a miracle response rate overnight. Exercise some patience but utilize this advice to your advantage.